Pengaruh Kepercayaan, Harga dan Citra Merek Terhadap Keputusan Pembelian Jaket Thrift Secara Online
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Institusion

Universitas Katolik Musi Charitas

Author

Kusumar, Michael

Subject

H Social Sciences (General) 

Datestamp

2024-02-26 07:49:02 

Abstract :
This research aims to test and analyze the influence of trust, price, and brand image on purchasing decisions for thrift jackets. The data used is primary data. The population in this study were consumers who had purchased thrift jackets online. The sampling technique used in this research was the purposive sampling method and obtained 100 respondents and a total of 100 samples. Hypothesis testing is carried out using multiple regression analysis. The results of this research show that price and brand image have a positive and significant effect on the decision to purchase thrift jackets online, while the Trust variable has a negative and insignificant effect on the decision to purchase thrift jackets online. 

File :
EM-2020-2022063-cover.pdf
EM-2020-2022063-abstract.pdf
EM-2020-2022063-summary_id.pdf
EM-2020-2022063-complete.pdf
EM-2020-2022063-tableofcontent.pdf
EM-2020-2022063-chapter1.pdf
EM-2020-2022063-chapter2.pdf
EM-2020-2022063-chapter3.pdf
EM-2020-2022063-chapter4.pdf
EM-2020-2022063-conclusion.pdf
EM-2020-2022063-reference.pdf
EM-2020-2022063-attachment.pdf