Pentingnya Customer Trust, Customer Review, Dan Customer Rating Dalam Mempengaruhi Keputusan Pembelian Online Produk Fashion
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Institusion

Universitas Katolik Musi Charitas

Author

Efendi, Vioretha

Subject

H Social Sciences (General) 

Datestamp

2024-03-06 09:50:52 

Abstract :
This research aims to prove the importance of customer trust, customer reviews, and customer ratings in influencing online purchasing decisions for fashion products. The data used is primary data. The population in this research is all consumers who have shopped online at the marketplace. The sample collection technique used was the purposive sampling method and 100 samples were obtained from respondents. Hypothesis testing is carried out using multiple linear regression analysis. The results of this research show that customer trust, customer reviews, and customer ratings have a positive and significant influence on online purchasing decisions for fashion products. Keywords: Customer Trust, Customer Reviews, Customer Ratings, Purchasing Decisions, Fashion 

File :
EM-2020-2022032-cover.pdf
EM-2020-2022032-abstract.pdf
EM-2020-2022032-complete.pdf
EM-2020-2022032-summary_id.pdf
EM-2020-2022032-tabelofcontent.pdf
EM-2020-2022032-chapter1.pdf
EM-2020-2022032-chapter2.pdf
EM-2020-2022032-chapter3.pdf
EM-2020-2022032-chapter4.pdf
EM-2020-2022032-chapter5.pdf
EM-2020-2022032-reference.pdf
EM-2020-2022032-attachment.pdf