Abstract :
The change in consumer behavior in Indonesia from conventional shopping to
online shopping has had a big influence on micro enterprise. Therefore, this
research was conducted to determine the influence of digital literacy and financial
literacy on micro enterprise income in the city of Palembang by focusing on micro
enterprise actors who use e-commerce. The type of research used is a quantitative
approach research model by collecting data in the form of numbers. The research
sample size was 110 respondents measured using the G*Power method. Data was
collected in the form of a questionnaire and the results of this research are that
digital literacy and financial literacy have a significant positive effect on micro
enterprise.