Abstract :
The aim of this research is to determine the influence of return expectations,
perceptions of risk and self-efficacy on students' investment interest. This research
uses secondary data obtained from questionnaires distributed to respondents. The
research population is students from the 2020 and 2021 classes of the business
and accounting faculties. Research sampling using the purposive sampling
method was used in this research to test the research hypothesis. Based on the
purposive sampling test carried out, return expectations can influence investment
interest and self-efficacy can influence investment interest.