Pengaruh Kepuasan Konsumen dan Ekuitas Merek Terhadap Keputusan Pembelian Ulang Pada Air Minum Dalam Kemasan (AMDK) Galon AQUA
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Institusion
Universitas Katolik Musi Charitas
Author
Jonathan, William
Subject
HB Economic Theory
Datestamp
2024-05-22 02:36:48
Abstract :
This research aims to find out whether the variables of consumer satisfaction and brand equity have an influence on the decision to repurchase gallon bottled drinking water (AMDK) from the AQUA brand. The population used in this research is consumers of bottled drinking water (AMDK) gallons of AQUA and who have repurchased bottled drinking water (AMDK) gallons of AQUA in the last month. The sampling technique for this research used a purposive sampling technique and using multiple linear regression analysis techniques with a sample of 133 samples. The research results obtained are that consumer satisfaction and brand equity have a significant positive effect on repurchase decisions on AQUA gallon bottled drinking water (AMDK).
This research aims to find out whether the variables of consumer satisfaction and brand equity have an influence on the decision to repurchase gallon bottled drinking water (AMDK) from the AQUA brand. The population used in this research is consumers of bottled drinking water (AMDK) gallons of AQUA and who have repurchased bottled drinking water (AMDK) gallons of AQUA in the last month. The sampling technique for this research used a purposive sampling technique and using multiple linear regression analysis techniques with a sample of 133 samples. The research results obtained are that consumer satisfaction and brand equity have a significant positive effect on repurchase decisions on AQUA gallon bottled drinking water (AMDK).
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