Analisis Kemasan Produk, Kesadaran Merek, Dan Loyalitas Merek Pada Produk Susu Kental Manis Merek Frisian Flag
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Institusion
Universitas Katolik Musi Charitas
Author
Young, Vinsensius Octavianus
Subject
H Social Sciences (General)
Datestamp
2018-07-26 03:56:16
Abstract :
The aim of this research is to look the factors of packaging product, brand awareness and brand loyalty on the scm product of frisian flag in Palembang. Sampling was done by purposive sampling.This study took a sample of 100 people to be used as research. Analytical techniques descriptive are used to look at what factors are more dominant on the scm product of frisian flag. The results of these studies show a high loyalty on the scm product of frisian flag.
The aim of this research is to look the factors of packaging product, brand awareness and brand loyalty on the scm product of frisian flag in Palembang. Sampling was done by purposive sampling.This study took a sample of 100 people to be used as research. Analytical techniques descriptive are used to look at what factors are more dominant on the scm product of frisian flag. The results of these studies show a high loyalty on the scm product of frisian flag.
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EM-2017-122226-cover.pdf
EM-2017-122226-abstract.pdf
EM-2017-122226-complete.pdf
EM-2017-122226-summary_id.pdf
EM-2017-122226-tableofcontent.pdf
EM-2017-122226-chapter1.pdf
EM-2017-122226-chapter2.pdf
EM-2017-122226-chapter3.pdf
EM-2017-122226-chapter4.pdf
EM-2017-122226-conclusion.pdf
EM-2017-122226-reference.pdf
EM-2017-122226-attachment.pdf
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