Pengaruh Promosi Penjualan, Penjualan Perseorangan dan Pembayaran dengan Kartu Kredit terhadap Pembelian Tidak Direncanakan
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Institusion
Universitas Katolik Musi Charitas
Author
Setiawan, Kenro
Subject
H Social Sciences (General)
Datestamp
2018-07-27 01:08:16
Abstract :
This study aimed to prove analysis the effect sales promotion, personal selling and bank-card payment on unplanned buying. The population in this study are consumers who have made a purchase once and unplanned .Use as a sample of 100 respondents and using purposive technique side. Hypotesis testing using multiple regression analysis with SPSS ver.17,0. This study use validity, reliability, classic assumption test, t-test, and F-test. Based on t-test, the result showed from three variable sales promotion, personal selling and bank-card payment has significant positive effect on unplanned buying.
This study aimed to prove analysis the effect sales promotion, personal selling and bank-card payment on unplanned buying. The population in this study are consumers who have made a purchase once and unplanned .Use as a sample of 100 respondents and using purposive technique side. Hypotesis testing using multiple regression analysis with SPSS ver.17,0. This study use validity, reliability, classic assumption test, t-test, and F-test. Based on t-test, the result showed from three variable sales promotion, personal selling and bank-card payment has significant positive effect on unplanned buying.
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EM-2017-122235-cover.pdf
EM-2017-122235-abstract.pdf
EM-2017-122235-complete.pdf
EM-2017-122235-summary_id.pdf
EM-2017-122235-tableofcontent.pdf
EM-2017-122235-chapter1.pdf
EM-2017-122235-chapter2.pdf
EM-2017-122235-chapter3.pdf
EM-2017-122235-chapter4.pdf
EM-2017-122235-conclusion.pdf
EM-2017-122235-reference.pdf
EM-2017-122235-attachment.pdf
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