Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Proses Keputusan Pembelian Secara Online Di Tokopedia Pada Kategori Pakaian
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Institusion
Universitas Katolik Musi Charitas
Author
Saputra, Jerry Charles
Subject
H Social Sciences (General)
Datestamp
2018-09-14 01:55:31
Abstract :
This study aims to determine the effect of trust and percieved risk of the purchase decision process online at Tokopedia the clothing category. The population in this study is a community of users Tokopedia .. The sampling technique used is non-probability sampling, number of samples taken were 96 respondents. Methods of data collection is questionnaire online. Data analysis technique used is multiple linear regression analysis to determine the effect of variable trust and percieved risk of the purchase decision process. To find out the results, this study using the Statistical Package for Social Science (SPSS). Research results show that trust and percieved risk influence the purchase decision process online at Tokopedia on apparel categories. with the result of determination adjusted R-square of 30.5% which means that the variable trust and risk perception can explain online apparel purchase decision process in Tokopedia.
This study aims to determine the effect of trust and percieved risk of the purchase decision process online at Tokopedia the clothing category. The population in this study is a community of users Tokopedia .. The sampling technique used is non-probability sampling, number of samples taken were 96 respondents. Methods of data collection is questionnaire online. Data analysis technique used is multiple linear regression analysis to determine the effect of variable trust and percieved risk of the purchase decision process. To find out the results, this study using the Statistical Package for Social Science (SPSS). Research results show that trust and percieved risk influence the purchase decision process online at Tokopedia on apparel categories. with the result of determination adjusted R-square of 30.5% which means that the variable trust and risk perception can explain online apparel purchase decision process in Tokopedia.
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EM-2017-132008-cover.pdf
EM-2017-132008-abstract.pdf
EM-2017-132008-complete.pdf
EM-2017-132008-summary_id.pdf
EM-2017-132008-tableofcontent.pdf
EM-2017-132008-chapter1.pdf
EM-2017-132008-chapter2.pdf
EM-2017-132008-chapter3.pdf
EM-2017-132008-chapter4.pdf
EM-2017-132008-conclusion.pdf
EM-2017-132008-reference.pdf
EM-2017-132008-attachment.pdf
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