Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pada Rumah Makan Cek Yang
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Institusion
Universitas Katolik Musi Charitas
Author
., Daniel
Subject
H Social Sciences (General)
Datestamp
2018-09-22 02:07:02
Abstract :
This study aims to determine the relationship marketing influence of trust variables, commitment, communication, complaint handling, competence, social ties to the loyalty of restaurant customers Checks Yang. This study was conducted by distributing questionnaires 100 respondents by using purposive sampling technique. Tests using SPSS program version 20.0, The results of this study indicate that the seven hypotheses have a positive and significant influence, then all hypotheses accepted, so it can be concluded that trust, commitment, communication, complaints, competence, social ties to customer loyalty have positive and significant effect.
This study aims to determine the relationship marketing influence of trust variables, commitment, communication, complaint handling, competence, social ties to the loyalty of restaurant customers Checks Yang. This study was conducted by distributing questionnaires 100 respondents by using purposive sampling technique. Tests using SPSS program version 20.0, The results of this study indicate that the seven hypotheses have a positive and significant influence, then all hypotheses accepted, so it can be concluded that trust, commitment, communication, complaints, competence, social ties to customer loyalty have positive and significant effect.
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EM-2017-122202-cover.pdf
EM-2017-122202-abstract.pdf
EM-2017-122202-complete.pdf
EM-2017-122202-summary_id.pdf
EM-2017-122202-tableofcontent.pdf
EM-2017-122202-chapter1.pdf
EM-2017-122202-chapter2.pdf
EM-2017-122202-chapter3.pdf
EM-2017-122202-chapter4.pdf
EM-2017-122202-conclusion.pdf
EM-2017-122202-reference.pdf
EM-2017-122202-attachment.pdf
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