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Analisis Pengaruh Dimensi Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Toko Asan Jaya Di Palembang
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Institusion
Universitas Katolik Musi Charitas
Author
Oktavianus, Alvian
Subject
H Social Sciences (General) 
Datestamp
2018-09-26 01:18:04 
Abstract :
Research aims to analyze the influence between two variables on: service quality (tangible, relibility, responsiveness, assurance and amphaty on customer satisfaction at Asan Jaya Store. Population of this study customers at the Asan Jaya Store. This sampling technique used purposive sampling. Data collection technique is questionnaire were given to 97 responden whom make purchase at Asan Jaya Store. The result of this study, The test results showed no effect of partial tangible and relibility haven?t effect on customer satisfaction at Asan Jaya Store but responsiveness, assurance and emphaty have effect on customer satisfaction at Asan Jaya Store. 
Institution Info

Universitas Katolik Musi Charitas