Analisis Pengaruh Green Product Terhadap Proses Keputusan Pembelian Konsumen (Survei Pada Mahasiswa Yang Menggunakan Produk Ramah Lingkungan Tupperware Di Kota Palembang)
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Institusion
Universitas Katolik Musi Charitas
Author
Wongso, Devona
Subject
H Social Sciences (General)
Datestamp
2020-01-27 04:39:15
Abstract :
This study aims to determine whether the variable green product to have an influence on the purchasing decisions of consumers who use environmentally friendly products Tupperware in Palembang. The population in this study are students who already buy and use environmentally friendly products Tupperware. The sample was students who were studying in 12 universities in the city of Palembang ( University of Sriwijaya, University of Muhammadiyah Palembang, University of Palembang, University of IBA, University of Tridinanti, University of Tamansiswa, University of Sjakhyakirti, University of PGRI Palembang, University of Kader Bangsa, University of Bina Darma, University of Indo Global Mandiri, and University of Catholic Musi Charitas) and already buy and use environmentally friendly products Tupperware. Samples numbered 96 respondents. To determine the effect of green product variables on consumer purchasing decisions, then the data analysis technique used is simple linear regression analysis. The results obtained found that green product variable positive and significant impact on purchasing decisions.
This study aims to determine whether the variable green product to have an influence on the purchasing decisions of consumers who use environmentally friendly products Tupperware in Palembang. The population in this study are students who already buy and use environmentally friendly products Tupperware. The sample was students who were studying in 12 universities in the city of Palembang ( University of Sriwijaya, University of Muhammadiyah Palembang, University of Palembang, University of IBA, University of Tridinanti, University of Tamansiswa, University of Sjakhyakirti, University of PGRI Palembang, University of Kader Bangsa, University of Bina Darma, University of Indo Global Mandiri, and University of Catholic Musi Charitas) and already buy and use environmentally friendly products Tupperware. Samples numbered 96 respondents. To determine the effect of green product variables on consumer purchasing decisions, then the data analysis technique used is simple linear regression analysis. The results obtained found that green product variable positive and significant impact on purchasing decisions.
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EM-2016-122011-cover.pdf
EM-2016-122011-abstract.pdf
EM-2016-122011-complete.pdf
EM-2016-122011-summary_id.pdf
EM-2016-122011-tableofcontent.pdf
EM-2016-122011-chapter1.pdf
EM-2016-122011-chapter2.pdf
EM-2016-122011-chapter3.pdf
EM-2016-122011-chapter4.pdf
EM-2016-122011-conclusion.pdf
EM-2016-122011-reference.pdf
EM-2016-122011-attachment.pdf
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