PENGARUH PENGGUNAAN INFORMASI SISTEM AKUNTANSI MANAJEMEN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING
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Institusion
Universitas Katolik Musi Charitas
Author
Susanto, Misyel Veronika
Subject
HF5601 Accounting
Datestamp
2022-07-07 03:55:37
Abstract :
This research is a hypothesis test that aims to analyze and find out the effect of the use of management accounting system information and market orientation on competitive advantage. The population in this study is logistic / shipping company in Palembang City. Researchers obtained the data by spreading questionnaires. The sample is determined by the Slovin formula method which obtains a minimum of 46 sample data. The independent variables in the study were the use of management accounting system information and market orientation. While the dependent variable in this study is the competitive anvantage. The results of this study indicate that the use of management accounting system information has an effect on competitive advantage, but market orientation has no effect on competitive advantage. Keywords: Use of management accounting system information, market orientation, and competitive advantage.
This research is a hypothesis test that aims to analyze and find out the effect of the use of management accounting system information and market orientation on competitive advantage. The population in this study is logistic / shipping company in Palembang City. Researchers obtained the data by spreading questionnaires. The sample is determined by the Slovin formula method which obtains a minimum of 46 sample data. The independent variables in the study were the use of management accounting system information and market orientation. While the dependent variable in this study is the competitive anvantage. The results of this study indicate that the use of management accounting system information has an effect on competitive advantage, but market orientation has no effect on competitive advantage. Keywords: Use of management accounting system information, market orientation, and competitive advantage.
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EA-2022-1821028-Cover.pdf
EA-2022-1821028-Abstract.pdf
EA-2022-1821028-complete.pdf
EA-2022-1821028-summary.pdf
EA-2022-1821028-Tabel Of Content.pdf
EA-2022-1821028-Chapter 1.pdf
EA-2022-1821028-Chapter 2.pdf
EA-2022-1821028-Chapter 3.pdf
EA-2022-1821028-Chapter 4.pdf
EA-2022-1821028-Conclusion.pdf
EA-2022-1821028-Reference.pdf
EA-2022-1821028-Attachment.pdf
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