Perbedaan Intensi Pembelian Online Ditinjau Dari Tipe Kepribadian Pada Mahasiswa
Total View This Week0

Institusion

Universitas Katolik Musi Charitas

Author

Anwar, Filing Wasthiyah

Subject

BF Psychology 

Datestamp

2022-10-06 04:33:16 

Abstract :
This researchs aims to determine differences in online purchase intentions in terms of the big five personality types. The hypotheses proposed in this study are: 1) There are significant differences in online purchase intentions between students with the big five personality; 2) There is no significant difference in online purchase intentions between students with the big five personality. The sample in this study were 100 students of Musi Charitas Catholic University. Sampling technique using Accidental Sampling. This study uses an online purchase intention scale and BFI (Big Five Inventory). Data analysis technique using One Way Anova. Analysis of the data obtained a significance value of 0.277 (p>0.05), which means that there is no significant difference to the level of online purchase intention between students who have extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience personalities. Of the five personality types that have the highest average online purchase intention, the conscientiousness personality is 83.92 and the lowest is the agreeableness personality with an average of 78.25, with an average difference of 5.673. Online purchase intentions can be influenced by various factors other than individual factors, especially personality, because there are many things that can affect an individual's online purchase intention. 

File :
PSI-2022-1843022-Cover.pdf
PSI-2022-1843022-Abstract.pdf
PSI-2022-1843022-summary_id.pdf
PSI-2022-1843022-complete.pdf
PSI-2022-1843022-Tableofcontent.pdf
PSI-2022-1843022-Chapter1.pdf
PSI-2022-1843022-Chapter2.pdf
PSI-2022-1843022-Chapter3.pdf
PSI-2022-1843022-Chapter4.pdf
PSI-2022-1843022-Conclusion.pdf
PSI-2022-1843022-Reference.pdf
PSI-2022-1843022-Attachment.pdf