PENGEMBANGAN BISNIS RUMAH MAKAN VETERAN STREET UNTUK MENINGKATKAN OMSET DENGAN INTEGRASI METODE SPACE, ANALISIS SWOT,DAN AHP
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Institusion
Universitas Katolik Musi Charitas
Author
Yanson, Christoforus
Subject
HB Economic Theory
Datestamp
2022-10-25 10:14:03
Abstract :
Veteran Street Restaurant is a restaurant that provides a variety of foods from breakfast to snacks. The problem in this restaurant is the decline in turnover for the last 3 months, so it is necessary to increase the restaurant business with the SPACE (Strategic Position and Action Evaluation) method, SWOT analysis (Strength, Weakness, Opportunity, Threat), and AHP Decision Support Methods. (Analytical Hierarchy Process). Strategic planning is carried out by considering internal and external factors of the restaurant so that 10 alternative strategies are proposed, but only 3 strategies will be used based on AHP calculations, namely the strategy of adding food menus (0.301), implementing promotional strategies using social media (0.153), accepting strategies a certain number of pre-order system orders (0.146) which are implemented for 1 month (14 June ? 14 July 2022). It was noted that after implementation, the turnover obtained by the Restaurant increased both compared to the last 3 months and last year in the same month. Restaurant turnover during implementation was IDR 66,172,000, which indicates an increase of IDR 12,461,000 compared to June 2021, while compared to July 2021 it was IDR 7,937,000. Keywords: Business Development ; SPACE ; SWOT ; and AHP
Veteran Street Restaurant is a restaurant that provides a variety of foods from breakfast to snacks. The problem in this restaurant is the decline in turnover for the last 3 months, so it is necessary to increase the restaurant business with the SPACE (Strategic Position and Action Evaluation) method, SWOT analysis (Strength, Weakness, Opportunity, Threat), and AHP Decision Support Methods. (Analytical Hierarchy Process). Strategic planning is carried out by considering internal and external factors of the restaurant so that 10 alternative strategies are proposed, but only 3 strategies will be used based on AHP calculations, namely the strategy of adding food menus (0.301), implementing promotional strategies using social media (0.153), accepting strategies a certain number of pre-order system orders (0.146) which are implemented for 1 month (14 June ? 14 July 2022). It was noted that after implementation, the turnover obtained by the Restaurant increased both compared to the last 3 months and last year in the same month. Restaurant turnover during implementation was IDR 66,172,000, which indicates an increase of IDR 12,461,000 compared to June 2021, while compared to July 2021 it was IDR 7,937,000. Keywords: Business Development ; SPACE ; SWOT ; and AHP
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TI-2022-1812025-chapter2.pdf
TI-2022-1812025-chapter3.pdf
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TI-2022-1812025-conclusion.pdf
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