Pengaruh faktor-faktor celebrity endorser (Ranty Maria) terhadap niat pembelian pada produk olay narutal white
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Institusion

Universitas Katolik Musi Charitas

Author

Kris, Krismiati

Subject

TD Environmental technology. Sanitary engineering 

Datestamp

2022-08-31 06:03:44 

Abstract :
This study aims to analyze whether the factors contained in celebrity endorsers (Trustworthiness, Expertise, Physical Attractiveness, Respect, and Similarity) have an influence on purchase intentions in Olay Natural White products with endorser Ranty Maria. This type of research is descriptive research, with the population being Ranty Maria?s followers on Ranty Maria?s social media. The sample in this study used purposive sampling with the criteria of knowing Ranty Maria as a celebrity endorser, female, at least 17 years old. The sample used was 100 respondents using the survey method. Analysis testing using Multiple Linear Regression Analysis, testing using SPSS (Statistical Package For Social Science) 23. From these tests, the results obtained show that trustworthiness, expertise, physical attractiveness, respect, and similarity have an influence on purchase intentions. 

File :
EM-2022-1522090-cover.pdf
EM-2022-1522090-abstract.pdf
EM-2022-1522090-summary_id.pdf
EM-2022-1522090-complete.pdf
EM-2022-1522090-cover.pdf
EM-2022-1522090-abstract.pdf
EM-2022-1522090-tableofcontent.pdf
EM-2022-1522090-chapter1.pdf
EM-2022-1522090-chapter2.pdf
EM-2022-1522090-chapter3.pdf
EM-2022-1522090-chapter4.pdf
EM-2022-1522090-conclusion.pdf
EM-2022-1522090-tableofcontent.pdf
EM-2022-1522090-reference.pdf
EM-2022-1522090-attachment.pdf
EM-2022-1522090-summary_id.pdf
EM-2022-1522090-complete.pdf
EM-2022-1522090-chapter1.pdf
EM-2022-1522090-chapter2.pdf
EM-2022-1522090-chapter3.pdf
EM-2022-1522090-chapter4.pdf
EM-2022-1522090-conclusion.pdf
EM-2022-1522090-reference.pdf
EM-2022-1522090-attachment.pdf