PENGARUH BRAND COMMUNITY TERHADAP LOYALITAS MEREK PENGGUNA MITSUBISHI PAJERO DI KOTA PALEMBANG
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Institusion

Universitas Katolik Musi Charitas

Author

Utami, Diasty Wida

Subject

H Social Sciences (General) 

Datestamp

2022-10-26 09:39:49 

Abstract :
The purpose of this study is to analyze the influence of the brand community on brand loyalty Mitsubishi Pajero in Palembang city. The population of this research is all of members of society Mitsubishi Pajero in Palembang city. This type of research is quantitave by means of a census technique with sampel size of 97 respondents.Statistics analysis that used is a simple linier regression by using SPSS 20.0 programs. The result of the research shows that brand community has positive affect on brand loyalty. It means that there are linier relationship between independent variable and dependent variable. Keywords : Brand community, brand loyalty 

File :
EM-2017-132056-Cover.pdf
EM-2017-132056-Abstract.pdf
EM-2017-132056-Complate.pdf
EM-2017-132056-Summary_id.pdf
EM-2017-132056-Table of content.pdf
EM-2017-132056-Chapter 1.pdf
EM-2017-132056-Chapter 2.pdf
EM-2017-132056-Chapter 3.pdf
EM-2017-132056-Chapter 4.pdf
EM-2017-132056-Conclusion.pdf
EM-2017-132056-Reference.pdf
EM-2017-132056-Attachment.pdf