PENGARUH KOMPETENSI TENAGA PENJUAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PT. DUTA MULIA PALEMBANG
Total View This Week0
Total View This Week0
Institusion
Universitas Katolik Musi Charitas
Author
Anggriani, Linda
Subject
H Social Sciences (General)
Datestamp
2022-11-16 12:02:06
Abstract :
This study aimed to analyze the influence of sales force competence on customer loyalty with the intervening variabel of customer satisfacion in PT. Duta Mulia Palembang. The population in this study is the store building materials who made purchases in PT. Duta Mulia Palembang. Used as a sample of 100 respondents using quota sampling. The data analysis technique used in this study are descriptive statistics, validity test, reliability test, classic assumption test, simple regression analysis, path analysis, t- test, and R2. The results of this study prove that there is positive and significant influence between sales force competence on customer satisfaction. In addition the results also prove that there is positive and significant influence between the variabel customer satisfaction on customer loyalty and customer satisfaction is proved as variabel that mediate the association between independent variabel sales force competence on variabel dependent customer loyalty. Keyword : Sales force competence, customer satisfaction, customer loyalty.
This study aimed to analyze the influence of sales force competence on customer loyalty with the intervening variabel of customer satisfacion in PT. Duta Mulia Palembang. The population in this study is the store building materials who made purchases in PT. Duta Mulia Palembang. Used as a sample of 100 respondents using quota sampling. The data analysis technique used in this study are descriptive statistics, validity test, reliability test, classic assumption test, simple regression analysis, path analysis, t- test, and R2. The results of this study prove that there is positive and significant influence between sales force competence on customer satisfaction. In addition the results also prove that there is positive and significant influence between the variabel customer satisfaction on customer loyalty and customer satisfaction is proved as variabel that mediate the association between independent variabel sales force competence on variabel dependent customer loyalty. Keyword : Sales force competence, customer satisfaction, customer loyalty.
File :
EM-2018-142201-Cover.pdf
EM-2018-142201-Abstract.pdf
EM-2018-142201-Summary_id.pdf
EM-2018-142201-Complete.pdf
EM-2018-142201-Table Of Content.pdf
EM-2018-142201-Chapter 1.pdf
EM-2018-142201-Chapter 2.pdf
EM-2018-142201-Chapter 3.pdf
EM-2018-142201-Chapter 4.pdf
EM-2018-142201-Conclusion.pdf
EM-2018-142201-Reference.pdf
EM-2018-142201-Attachment.pdf
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
