PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK ADIDAS DI KOTA PALEMBANG
Total View This Week0

Institusion

Universitas Katolik Musi Charitas

Author

Tanjaya, Mikael Abdisa

Subject

H Social Sciences (General) 

Datestamp

2022-12-19 02:39:02 

Abstract :
This study aims to analyze the effect of Product Quality and Brand Image on Purchasing Decisions of Adidas Sport shoes in the city of Palembang. The population in this study were all consumers in Palembang who used Adidas brand sport shoes. The number of samples in this study were 100 respondents and there were 4 respondents who could not be used so in this study the number of samples used was 96 respondents. The sampling technique in this study is non-probability sampling using purposive sampling, namely the sampling technique with certain considerations. Hypothesis testing uses the method of multiple linear regression analysis with the help of SPSS 20. The results showed that the Product Quality and Brand Image variables significantly influenced the Purchase Decision of Adidas brand sport shoes in the city of Palembang. Keywords: Product Quality, Brand Image, Purchasing Decisions. 

File :
EM-2019-142020-Cover.pdf
EM-2019-142020-Abstract.pdf
EM-2019-142020-Complate.pdf
EM-2019-142020-Summary_id.pdf
EM-2019-142020-Table of Content.pdf
EM-2019-142020-Chapter 1.pdf
EM-2019-142020-Chapter 2.pdf
EM-2019-142020-Chapter 3.pdf
EM-2019-142020-Chapter 4.pdf
EM-2019-142020-Conclusion.pdf
EM-2019-142020-Reference.pdf
EM-2019-142020-Attachment.pdf