Pengaruh Security, Information Quality, dan Consumer Trust terhadap Purchase Decision di Online Shop pada E-commerce Shopee
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Institusion

Universitas Katolik Musi Charitas

Author

Tamara, Lucius Vincent

Subject

HF Commerce 

Datestamp

2023-03-21 06:01:51 

Abstract :
ABSTRACT This study aims to determine the effect of security, information quality and consumer trust on purchase decisions at online shops at e-commerce Shopee with a research period of 2019-2022. The data used in this research is primary data. The population in this study are Shopee e-commerce users who have made purchases at online shops at Shopee e-commerce. The sampling technique used was purposive sampling method and obtained a total sample of 109 samples. Hypothesis testing is done by multiple regression analysis. The results of this study indicate that security, information quality and consumer trust have a positive and significant influence on purchase decisions in online shops on Shopee e-commerce. 

File :
EM-2023-1922051-Cover.pdf
EM-2023-1922051-Abstract.pdf
EM-2023-1922051-complete.pdf
EM-2023-1922051-summary_id.pdf
EM-2023-1922051-Tableofcontent.pdf
EM-2023-1922051-Chapter1.pdf
EM-2023-1922051-Chapter2.pdf
EM-2023-1922051-Chapter3.pdf
EM-2023-1922051-Chapter4.pdf
EM-2023-1922051-Conclusion.pdf
EM-2023-1922051-Reference.pdf
EM-2023-1922051-Attachmant.pdf