DETAIL DOCUMENT
PENGARUH STRATEGI AFILIASI LAYANAN JASA ONLINE TERHADAP KINERJA PENJUALAN
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Institusion
Universitas Katolik Musi Charitas
Author
Millenia, Maria
Subject
HD28 Management. Industrial Management 
Datestamp
2023-03-27 10:22:59 
Abstract :
ABSTRACT This study aims to determine the effect of service affiliate strategy online on sales performance with business actors in the city of Palembang. The data used in this research is primary data in the form of a questionnaire filled out by the respondents. Sampling techniques in research using techniques non probability sampling with approach purposive sampling obtained as many as 90 culinary businesses in the city of Palembang. Hypothesis testing is done by simple regression analysis. The results of this study indicate that the affiliate strategy has an effect on sales performance. Keywords : Affiliate Strategy, Online Services, Sales Performance, Culinary Business in Palembang City 
Institution Info

Universitas Katolik Musi Charitas