Pengaruh Perceived Value Terhadap Actual Payment Dengan Pemediasi In-App Purchase Intention
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Institusion

Universitas Katolik Musi Charitas

Author

Wijaya, Octaviani

Subject

T Technology (General) 

Datestamp

2023-03-17 04:27:25 

Abstract :
Abstract This study aims to analyze the effect of determinant factors of perceived value towards actual payment with in-app purchase intention of mobile games as mediator. The data study is primary data. The population is Indonesian citizens who like to play mobile games. Using purposive sampling to get 100 samples. Data analysis is done by PLS-SEM method with the help of SmartPLS 4. The results indicate that perceived playfulness and good price have significant effect on in-app purchase intention of mobile games. Meanwhile, perceived connectedness, access flexibility, and reward have no significant. Simultaneously, determinant factors of the said perceived value have significant effect on actual payment mediated by in-app purchase intention. 

File :
EM-2023-1722055-cover.pdf
EM-2023-1722055-abstract.pdf
EM-2023-1722055-attachment.pdf
EM-2023-1722055-complete.pdf
EM-2023-1722055-summary_id.pdf
EM-2023-1722055-tableofcontent.pdf
EM-2023-1722055-chapter1.pdf
EM-2023-1722055-chapter2.pdf
EM-2023-1722055-chapter3.pdf
EM-2023-1722055-chapter4.pdf
EM-2023-1722055-chapter5.pdf
EM-2023-1722055-conclusion.pdf
EM-2023-1722055-reference.pdf