Pengaruh Metode Pembayaran Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Aplikasi Shopee Di Kota Palembang
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Institusion
Universitas Katolik Musi Charitas
Author
Hadi, Felix
Subject
L Education (General)
Datestamp
2023-03-27 04:00:00
Abstract :
ABSTRACT This research was conducted with the aim of analyzing and proving the influence of Payment Methods and Ease of Use on Purchase Decisions on the Shopee Application in Palembang City. The research sample was determined using a purposive sampling technique, namely as many as 111 respondents. The result of this study indicate that the Payment Method partially has a positive and significant effect on Purchase Decisions on the Shopee Application and Ease of Use partially and significantly influences Purchase Decisions on the Shopee Application.
ABSTRACT This research was conducted with the aim of analyzing and proving the influence of Payment Methods and Ease of Use on Purchase Decisions on the Shopee Application in Palembang City. The research sample was determined using a purposive sampling technique, namely as many as 111 respondents. The result of this study indicate that the Payment Method partially has a positive and significant effect on Purchase Decisions on the Shopee Application and Ease of Use partially and significantly influences Purchase Decisions on the Shopee Application.
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EM-2023-1922007-Cover.pdf
EM-2023-1922007-Abstract.pdf
EM-2023-1922007-complete.pdf
EM-2023-1922007-summary_id.pdf
EM-2023-1922007-Tableofcontent.pdf
EM-2023-1922007-Chapter1.pdf
EM-2023-1922007-Chapter2.pdf
EM-2023-1922007-Chapter3.pdf
EM-2023-1922007-Chapter4.pdf
EM-2023-1922007-Conclusion.pdf
EM-2023-1922007-Reference.pdf
EM-2023-1922007-Attachmant.pdf
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