Pengaruh Kualitas Pelayanan Dan Produk Terhadap Sikap Serta Dampaknya Terhadap Keputusan Pembelian Konsumen Indomaret Se-Kota Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Pratama, Audi

Subject

L Education (General) 

Datestamp

2023-03-27 07:35:48 

Abstract :
ABSTRACT This study aims to analyze and prove empirically the effect of service and product quality on Indomaret consumer attitudes throughout the city of Palembang. service and product quality on Indomaret consumer purchasing decisions through attitude as a mediation variable. The data used are primary data and secondary data. The population used in this study were all Indomaret buyers. The sampling technique used is purposive sampling method. Hypothesis testing is done by t test, coefficient of determination, and path analysis. The results of this study indicate that service quality influences consumer attitudes, products do not influence consumer attitudes, service and product quality influence purchasing decisions, attitudes do not influence purchasing decisions, attitudes mediate the influence between service quality and purchasing decisions, and attitudes do not mediate influence between products and purchase decisions. Keywords: Service Quality, Product, Attitude, Purchase Decision 

File :
EM-2023-1922017-Cover.pdf
EM-2023-1922017-Abstract.pdf
EM-2023-1922017-Complete.pdf
EM-2023-1922017-Summary_id.pdf
EM-2023-1922017-Tableofcontent.pdf
EM-2023-1922017-Chapter1.pdf
EM-2023-1922017-Chapter2.pdf
EM-2023-1922017-Chapter3.pdf
EM-2023-1922017-Chapter4.pdf
EM-2023-1922017-Conclusion.pdf
EM-2023-1922017-Reference.pdf
EM-2023-1922017-Attachmant.pdf