HUBUNGAN KONFORMITAS DENGAN PERILAKU KONSUMTIF PADA MAHASISWA PENGGEMAR KOREAN WAVE
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Institusion
Universitas Muhammadiyah Malang
Author
Subject
BF Psychology
Datestamp
2019-07-10 06:39:45
Abstract :
Consumptive behavior is defined by purchasing behavior that is no longer based on consideration for a need, but of a desire that has reached an unnatural level and this consumptive behavior is attached to the people who idolize something. Hallyu or Korean Wave has spread globally to many countries, including Indonesia and to various groups, especially teenagers and young people. This makes adolescents try to be more conform to the group environment. Conformity can occur, due to the increased frequency, the teenagers spend together with friends than their family. The aim of the study is to observe the relation between conformity and consumptive behavior on Korean Wave fans. The sampling technique being used is purposive sampling. The research subjects are 133 students aged around 17-21 years and had liked Korea min. 6 months. The data collection method being used is a scale of conformity and scale of consumptive behavior developed by researchers. The test analysis is using a product moment Pearson correlation test. With the results, the researcher obtained a significant value of 0.042 (p<0.05). It shows that there is a positive relation between conformity and consumptive behavior, which means that the higher the conformity, the higher the consumptive behavior of Korean Wave fans. Otherwise, the lower the conformity, the lower the consumptive behavior of Korean Wave fans. With a large contribution of conformity to consumptive behavior by 3.1% and the remaining 96.9% is determined by other factors.
Consumptive behavior is defined by purchasing behavior that is no longer based on consideration for a need, but of a desire that has reached an unnatural level and this consumptive behavior is attached to the people who idolize something. Hallyu or Korean Wave has spread globally to many countries, including Indonesia and to various groups, especially teenagers and young people. This makes adolescents try to be more conform to the group environment. Conformity can occur, due to the increased frequency, the teenagers spend together with friends than their family. The aim of the study is to observe the relation between conformity and consumptive behavior on Korean Wave fans. The sampling technique being used is purposive sampling. The research subjects are 133 students aged around 17-21 years and had liked Korea min. 6 months. The data collection method being used is a scale of conformity and scale of consumptive behavior developed by researchers. The test analysis is using a product moment Pearson correlation test. With the results, the researcher obtained a significant value of 0.042 (p<0.05). It shows that there is a positive relation between conformity and consumptive behavior, which means that the higher the conformity, the higher the consumptive behavior of Korean Wave fans. Otherwise, the lower the conformity, the lower the consumptive behavior of Korean Wave fans. With a large contribution of conformity to consumptive behavior by 3.1% and the remaining 96.9% is determined by other factors.
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