ANALISIS USAHA BUDIDAYA IKAN MUJAIR DAN KEMAUAN MEMBAYAR KONSUMEN
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Institusion
Universitas Muhammadiyah Malang
Author
Lestari, Dwi Dita
Subject
HB Economic Theory
Datestamp
2019-07-17 06:40:10
Abstract :
This study aims to analyze tilapia fish farming in Jatiguwi Village, Sumberpucung District, Malang Regency, willingness to pay consumers to tilapia fish and the influence of willingness to pay consumers to tilapia fish. The study was conducted in Jatiguwi Village and traditional markets in Malang, namely Dinoyo Market and Landungsari Market. There are two sampling methods, namely first simple random sampling for business analysis with the number of respondents 54 fish farmers and second accidental sampling with the number of respondents as many as 40 people for WTP analysis. The analytical methods used are description analysis, business analysis, CVM (Contingent Valuation Method) and multiple linear regression analysis. The results of the research on tilapia fish farming showed that the average total costs incurred by tilapia fish farmers were as much as Rp 5,164,938.83 per harvest, with an average revenue of Rp 12,140,092.59 per harvest. The average income of all tilapia fish farmers who are respondents is Rp. 6,975,153.76 per harvest. The tilapia fish cultivation business in Jatiguwi Village is profitable and feasible because the R/C value is 2.35. The results of the WTP analysis show that the average WTP value for tilapia fish is Rp. 32,350 with EWTP of Rp. 1,294,000 per day. Variable levels of education, income and ownership of luxury goods affect consumers' willingness to pay (WTP) in tilapia fish. Variables of age, marital status and number of family members did not significantly influence consumers' willingness to pay (WTP) in tilapia fish.
This study aims to analyze tilapia fish farming in Jatiguwi Village, Sumberpucung District, Malang Regency, willingness to pay consumers to tilapia fish and the influence of willingness to pay consumers to tilapia fish. The study was conducted in Jatiguwi Village and traditional markets in Malang, namely Dinoyo Market and Landungsari Market. There are two sampling methods, namely first simple random sampling for business analysis with the number of respondents 54 fish farmers and second accidental sampling with the number of respondents as many as 40 people for WTP analysis. The analytical methods used are description analysis, business analysis, CVM (Contingent Valuation Method) and multiple linear regression analysis. The results of the research on tilapia fish farming showed that the average total costs incurred by tilapia fish farmers were as much as Rp 5,164,938.83 per harvest, with an average revenue of Rp 12,140,092.59 per harvest. The average income of all tilapia fish farmers who are respondents is Rp. 6,975,153.76 per harvest. The tilapia fish cultivation business in Jatiguwi Village is profitable and feasible because the R/C value is 2.35. The results of the WTP analysis show that the average WTP value for tilapia fish is Rp. 32,350 with EWTP of Rp. 1,294,000 per day. Variable levels of education, income and ownership of luxury goods affect consumers' willingness to pay (WTP) in tilapia fish. Variables of age, marital status and number of family members did not significantly influence consumers' willingness to pay (WTP) in tilapia fish.
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