PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENESS, ASSURANCE, DAN EMPATHY AGENT TERHADAP LOYALITAS NASABAH PADA JASA ASURANSI LIFE VISION AGENCY SUKABUMI (PT. PRUDENTIAL LIFE ASSURANCE)
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Nur Islam, Dara Balinda Utami
Subject
HB Economic Theory
Datestamp
2019-10-29 03:01:47
Abstract :
Life Vision Sukabumi is retail company engaged in the sector of Insurance Service and Finance Investment. The research was aimed at measuring the influence of Tangible, Reliability, Responsiveness, Assurance and Empathy TOWARDS Costumer Loyalty at Life Vision Agency Sukabumi. The methods applied in the research were Descriptive and Associative with random sampling technique spreading out 100 questionnaires towards the costumers of Life Vision Agency Sukabumi. The technique of analyzing data applied was simple linear analysis technique; thus for hypothesis test, partial (t test) statistic test and model hypothesis test (f test) were applied. The result of t test shows that Tangible (X1) influences significantly towards Costumer Loyalty; Reliability (X2) does not; Responsiveness (X3) does not; Assurance (X4) does; and Empathy (X5) does. Based on the F test, the probability ratio is amounted to sig 0.000 < 0.05 which indicates that Tangible, Reliability, Responsiveness, Assurance, and Empathy variables are very strongly able to explain Costumer Loyalty variable having determination coefficient aggregated to 81.5% is influnced by other factors excluded from the research.
Life Vision Sukabumi is retail company engaged in the sector of Insurance Service and Finance Investment. The research was aimed at measuring the influence of Tangible, Reliability, Responsiveness, Assurance and Empathy TOWARDS Costumer Loyalty at Life Vision Agency Sukabumi. The methods applied in the research were Descriptive and Associative with random sampling technique spreading out 100 questionnaires towards the costumers of Life Vision Agency Sukabumi. The technique of analyzing data applied was simple linear analysis technique; thus for hypothesis test, partial (t test) statistic test and model hypothesis test (f test) were applied. The result of t test shows that Tangible (X1) influences significantly towards Costumer Loyalty; Reliability (X2) does not; Responsiveness (X3) does not; Assurance (X4) does; and Empathy (X5) does. Based on the F test, the probability ratio is amounted to sig 0.000 < 0.05 which indicates that Tangible, Reliability, Responsiveness, Assurance, and Empathy variables are very strongly able to explain Costumer Loyalty variable having determination coefficient aggregated to 81.5% is influnced by other factors excluded from the research.
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