PERAN CONSUMER AWARENESS DAN PERCEPTION
TERHADAP BUYING INTEREST PADA PT BANGUN
RUMAH SYARIAH DI KOTA SUKABUMI
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Safitri, Fuji
Subject
HB Economic Theory
Datestamp
2020-02-28 02:58:16
Abstract :
PT. Bangun Rumah Syariah Kota Sukabumi is a developer and housing contractor by contructing custome?s house in a empty land owned by the customer. The problem identified at the company was the lack of customer purchase intention on services offered by marketing. The problem was caused by customer awareness and perception. The research was aimed at determining the influence of cunsomer awareness (variable X1) and perception (variable X2) toward buying interest (variable Y). The method applied were interview, observation, literature review and questionnaire. The techniques of analysing data were applied from data preparation to hypothesis test. Based on the results of analysis, the correlation value is amounted to 0.865. And for the calculation of the coefficient of determination 74.9% of the contribution is given. However, 25.1% is the influence of factors not examined in this study. The results of calculation on simultaneous hypothesis test show the value of F value 122.162 > F table 4.87 and the value of sig 0.000 < 0.05.such result indicates that the hypothesis is accepted, which means that there is significant influence between cunsumer awareness and perception toward buying interest.
PT. Bangun Rumah Syariah Kota Sukabumi is a developer and housing contractor by contructing custome?s house in a empty land owned by the customer. The problem identified at the company was the lack of customer purchase intention on services offered by marketing. The problem was caused by customer awareness and perception. The research was aimed at determining the influence of cunsomer awareness (variable X1) and perception (variable X2) toward buying interest (variable Y). The method applied were interview, observation, literature review and questionnaire. The techniques of analysing data were applied from data preparation to hypothesis test. Based on the results of analysis, the correlation value is amounted to 0.865. And for the calculation of the coefficient of determination 74.9% of the contribution is given. However, 25.1% is the influence of factors not examined in this study. The results of calculation on simultaneous hypothesis test show the value of F value 122.162 > F table 4.87 and the value of sig 0.000 < 0.05.such result indicates that the hypothesis is accepted, which means that there is significant influence between cunsumer awareness and perception toward buying interest.
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