KEKUATAN PENGALAMAN KONSUMEN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA TOKO HANDMADE ADDICTIVE CIBATU KABUPATEN SUKABUMI
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Pebrila, Lisa
Subject
HB Economic Theory
Datestamp
2020-03-04 03:49:08
Abstract :
The research was aimed at determining partial and simultaneous influence of Customer Experience (Variable X1) and Trust (Variable X2) toward Repurchase Intention (Variable Y) f at Addictive Handmade shop, Cibatu, Sukabumi Regency. The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The techniques of analyzing data applied were commenced from data preparation, data tabulation to test phase by means of multiple correlation coefficient, determination coefficient, multiple linear regression, simultaneous hypothesis test (test F) and partial hypothesis test (test t). Based on the data acquired from the result of analysis, it shows that the multiple correlation analysis is amounted to 0.990. Meanwhile, the determination coefficient for customer experience toward repurchase intention is amounted to 0.980, which is lower than that of the trust, namely 0.989. The determination coefficient is amounted to 98% and the influence of other factors excluded from the research is amounted to 2%. The result of calculating test F shows that F count > F table, which is namely 3774.285 > 3.05, so that Ho is rejected and Ha is accepted. It means that there is significant influence between customer experience and trust toward repurchase intention. According to the result above, the company shall pay more attention on customer experience and trust toward repurchase intention for improvement. The test t shows that customer experience (variable X1) significantly influences repurchase intention (Variable Y), and so does trust (Variable X2).
The research was aimed at determining partial and simultaneous influence of Customer Experience (Variable X1) and Trust (Variable X2) toward Repurchase Intention (Variable Y) f at Addictive Handmade shop, Cibatu, Sukabumi Regency. The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The techniques of analyzing data applied were commenced from data preparation, data tabulation to test phase by means of multiple correlation coefficient, determination coefficient, multiple linear regression, simultaneous hypothesis test (test F) and partial hypothesis test (test t). Based on the data acquired from the result of analysis, it shows that the multiple correlation analysis is amounted to 0.990. Meanwhile, the determination coefficient for customer experience toward repurchase intention is amounted to 0.980, which is lower than that of the trust, namely 0.989. The determination coefficient is amounted to 98% and the influence of other factors excluded from the research is amounted to 2%. The result of calculating test F shows that F count > F table, which is namely 3774.285 > 3.05, so that Ho is rejected and Ha is accepted. It means that there is significant influence between customer experience and trust toward repurchase intention. According to the result above, the company shall pay more attention on customer experience and trust toward repurchase intention for improvement. The test t shows that customer experience (variable X1) significantly influences repurchase intention (Variable Y), and so does trust (Variable X2).
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