DETERMINASI JAMINAN LAYANAN DAN PERCEIVED QUALITY TERHADAP KEPUASAN KONSUMEN PENGGUNA JASA BENGKEL HONDA AHASS 0501 PT SELAMAT LESTARI MANDIRI KOTA SUKABUMI
Total View This Week0
Total View This Week0
Institusion
Universitas Muhammadiyah Sukabumi
Author
Yaksi, Ilfam
Subject
H Social Sciences (General)
Datestamp
2020-03-04 04:17:04
Abstract :
The research was aimed at determining the influence of assurance and perceived quality toward customer satisfaction at AHASS 0501 machine shop. Samples of the research were 88 respondents and the technique of collecting data applied was questionnaire. The research method applied was random sampling method. The technique of analysis applied was multiple linear analysis, and simultaneous test (f test) was deployed for testing hypothesis. The determination coefficient test is resulted to 0.868 which means that the influence of service assurance and perceived quality toward customer satisfaction is aggregated to 75.3%, while the remaining of 24.7% is influenced by other factors not explained in the research. Based on f test which has been conducted, the profitability value is obtained as much as sig 0.000 < 0.05 and the calculation of F test shows that F count is higher than F table, namely 129.777 > 2.37 so that H0 is rejected and H1 is accepted. It concludes that Service Guarantee (X1) and Perceived Quality (X2) significantly influence Customer Satisfaction (Y) altogether.
The research was aimed at determining the influence of assurance and perceived quality toward customer satisfaction at AHASS 0501 machine shop. Samples of the research were 88 respondents and the technique of collecting data applied was questionnaire. The research method applied was random sampling method. The technique of analysis applied was multiple linear analysis, and simultaneous test (f test) was deployed for testing hypothesis. The determination coefficient test is resulted to 0.868 which means that the influence of service assurance and perceived quality toward customer satisfaction is aggregated to 75.3%, while the remaining of 24.7% is influenced by other factors not explained in the research. Based on f test which has been conducted, the profitability value is obtained as much as sig 0.000 < 0.05 and the calculation of F test shows that F count is higher than F table, namely 129.777 > 2.37 so that H0 is rejected and H1 is accepted. It concludes that Service Guarantee (X1) and Perceived Quality (X2) significantly influence Customer Satisfaction (Y) altogether.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
