PENGARUH KETERLIBATAN FASHION DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF PADA DISTRO PLATT MARS CABANG SUKABUMI
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Haq, Rayyisa Nurul
Subject
HB Economic Theory
Datestamp
2020-03-05 04:05:44
Abstract :
The research was aimed at analyzing the influence of fashion involvement and shopping lifestyle toward impulsive buying. The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation, and literature review. The techniques of analyzing data applied were commenced from preparing data, tabulating data, to testing phase by means of multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis test (F test). Based on the result of the research, the determination coefficient test observed from the value of (R2) is amounted to 0.339 which means that the influence of fashion involvement and shopping lifestyle toward impulsive buying is aggregated to 33.9%, while the remaining 66.1% is influenced by other factors out of the research. According to multiple correlation coefficient test observed from the value of R, it is resulted to 0.632 showing that there is a strong relation between fashion involvement (X1) and shopping lifestyle (X2) with impulsive buying (Y). Thus, based on the calculation of F test, it shows that F count > F table which namely is 24.888 > 2.36 so that H0 is rejected and H1 is accepted, meaning that fashion involvement X1) and shopping lifestyle (X2) give significant influence toward impulsive buying (Y).
The research was aimed at analyzing the influence of fashion involvement and shopping lifestyle toward impulsive buying. The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation, and literature review. The techniques of analyzing data applied were commenced from preparing data, tabulating data, to testing phase by means of multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis test (F test). Based on the result of the research, the determination coefficient test observed from the value of (R2) is amounted to 0.339 which means that the influence of fashion involvement and shopping lifestyle toward impulsive buying is aggregated to 33.9%, while the remaining 66.1% is influenced by other factors out of the research. According to multiple correlation coefficient test observed from the value of R, it is resulted to 0.632 showing that there is a strong relation between fashion involvement (X1) and shopping lifestyle (X2) with impulsive buying (Y). Thus, based on the calculation of F test, it shows that F count > F table which namely is 24.888 > 2.36 so that H0 is rejected and H1 is accepted, meaning that fashion involvement X1) and shopping lifestyle (X2) give significant influence toward impulsive buying (Y).
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