PENGARUH BIAYA PRODUKSI DAN BIAYA PEMASARAN
TERHADAP LABA (Pada UKM Sehi Kota Sukabumi)
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Agustiani, Dheanida Melta
Subject
HB Economic Theory
Datestamp
2020-05-04 05:05:42
Abstract :
Dheanida Melta Agustiani (1530611115) Muhammadiyah University Sukabumi. Effect of Production Costs and Marketing Costs on Profit in Sehi Sukabumi City Small and Medium Enterpris. Counselor Evi Martaseli, SE., M.Ak and Venita Sofiani, SE., M.Sc. This study aims to determine the Effect of Production Costs and Marketing Costs on Profits in the Small and Medium Enterprises of Sehi, Sukabumi City. Between 2016-2018. The variables used in this study are Production Costs and Marketing Costs as independent variables and Profit as the dependent variable. Population and sample taken from financial statements of profit and loss for Small and Medium Enterprises Sehi and the method used in this research is quantitative method. Partially, the t test for production costs on profit is known as the value of tcount -3.299 > ttable 2.037, and a significant value of 002 < 0.05, which indicates that production costs have a significant effect on earnings in Sehi Small and Medium Enterprises. Marketing costs to earnings are known to be tcount value of 4.465 > ttable 2.037, and significant value of 0.000 < 0.05, which indicates that marketing costs have a positive and significant effect on earnings in Sehi Small and Medium Enterprises. The results of the F test that simultaneously independent variables and the dependent variable are known to result Fcount 21.553 > Ftable 3.28 with a significant value of 0,000 < 0.05, meaning that the production costs and marketing costs together have a significant effect on earnings and the coefficient of determination is 0.735 or 56.6%, meaning that 43.4% is explained by other factors not examined.
Dheanida Melta Agustiani (1530611115) Muhammadiyah University Sukabumi. Effect of Production Costs and Marketing Costs on Profit in Sehi Sukabumi City Small and Medium Enterpris. Counselor Evi Martaseli, SE., M.Ak and Venita Sofiani, SE., M.Sc. This study aims to determine the Effect of Production Costs and Marketing Costs on Profits in the Small and Medium Enterprises of Sehi, Sukabumi City. Between 2016-2018. The variables used in this study are Production Costs and Marketing Costs as independent variables and Profit as the dependent variable. Population and sample taken from financial statements of profit and loss for Small and Medium Enterprises Sehi and the method used in this research is quantitative method. Partially, the t test for production costs on profit is known as the value of tcount -3.299 > ttable 2.037, and a significant value of 002 < 0.05, which indicates that production costs have a significant effect on earnings in Sehi Small and Medium Enterprises. Marketing costs to earnings are known to be tcount value of 4.465 > ttable 2.037, and significant value of 0.000 < 0.05, which indicates that marketing costs have a positive and significant effect on earnings in Sehi Small and Medium Enterprises. The results of the F test that simultaneously independent variables and the dependent variable are known to result Fcount 21.553 > Ftable 3.28 with a significant value of 0,000 < 0.05, meaning that the production costs and marketing costs together have a significant effect on earnings and the coefficient of determination is 0.735 or 56.6%, meaning that 43.4% is explained by other factors not examined.
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