ANALISIS EXPERIENTIAL MARKETING DAN NILAI PELANGGAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA CV. YUKAS FAMILY KABUPATEN SUKABUMI
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Munggaran, Anggara Putra
Subject
HB Economic Theory
Datestamp
2020-12-14 03:18:58
Abstract :
The purpose of this study was to analyze the magnitude of the influence of experimental marketing and Customer Value on customer satisfaction on the CV. Yukas Family Kab. Sukabumi. The method in this research uses descriptive and associative methods. The method in this research is to use a type of sampling included in the sample random sampling and by distributing questionnaires as many as 90 to customers. The analysis technique used is multiple linear analysis techniques, and for testing hypotheses is and simultaneous testing (f test). Based on the test results the coefficient of determination of 0.803 can be interpreted that the effect of Experiental Marketing and Customer Value on Customer Satisfaction is 64.4% while the remaining 35.6% is influenced by other factors not explained by this study. Based on the F test performed, the probability value sig was obtained. 0,000 1.66 so that H0 is rejected and H1 is accepted, which means that together Experiental Marketing (X1) and Customer Value (X2) influence Significant to Customer Satisfaction (Y)
The purpose of this study was to analyze the magnitude of the influence of experimental marketing and Customer Value on customer satisfaction on the CV. Yukas Family Kab. Sukabumi. The method in this research uses descriptive and associative methods. The method in this research is to use a type of sampling included in the sample random sampling and by distributing questionnaires as many as 90 to customers. The analysis technique used is multiple linear analysis techniques, and for testing hypotheses is and simultaneous testing (f test). Based on the test results the coefficient of determination of 0.803 can be interpreted that the effect of Experiental Marketing and Customer Value on Customer Satisfaction is 64.4% while the remaining 35.6% is influenced by other factors not explained by this study. Based on the F test performed, the probability value sig was obtained. 0,000 1.66 so that H0 is rejected and H1 is accepted, which means that together Experiental Marketing (X1) and Customer Value (X2) influence Significant to Customer Satisfaction (Y)
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