IMPLEMENTASI KOMUNIKASI PEMASARAN PADA PT. DIRGANTARA INDONESIA (persero) BANDUNG
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Institusion

Universitas Muhammadiyah Sukabumi

Author

Mulia, Hadi Arjana

Subject

HB Economic Theory 

Datestamp

2018-09-27 07:30:26 

Abstract :
PT. Dirgantara Indonesia is a company, which works in aeroplane production sector. The company is the only one in Indonesia that makes earoplane for militery and citizen. The company is famous woldwide. Based on research result, marketing communication implementation that is used by PTDI is go to give information to customer, not implemented properly, but it does not adversely affect the company. The research aims at knowing and getting description about marketing communication implementationat PT. Dirgantara Indonesia (PTDI). The research is qualitative descriptive that date collection is applied non-parsicipant observation technique, in-dept interview, documentation, and informant selected based on phenomenology. Date analysis applied Miles and Huberman interection model and data validation in tested by triangulation. Based on research results, PT. Dirgantara Indonesia only uses the exhibition as a promotional tools. 

File :
Cover.pdf
Lembar Pengesahan Pembimbing.pdf
Lembar Pernyataan Bebas Plagiat.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf