EFEKTIVITAS STRATEGI DIFERENSIASI PRODUK PERMEN JAHE GULA DAN WIJEN PADA UMKM SUPER SEDAP SUKABUMI
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Institusion

Universitas Muhammadiyah Sukabumi

Author

Afrili, Vika Gerin

Subject

H Social Sciences (General) 

Datestamp

2019-02-15 07:31:14 

Abstract :
UMKM Super Sedap is one of company, which works in ginger candy production. In its development, ginger which is one of spices that is produced from Indonesian natural resources. It is processed to become a culinary product that has high business competitiveness. There is incompatibility between consumer want and innovation from product that is produced by company. The research aims to know differentiation from ginger Super Sedap production. Research method applies qualitative method by using data collection technique such as observation, interview, documentation, and focus group disscussion. From research result that differentiation strategy that is done by company can create a unique characteristic from product, which is produced by company so that such unique characteristics company production afford to give more special for ginger candy production. 

File :
COVER.pdf
Lembar Pengesahan Pembimbing.pdf
Lembar Pernyataan Bebas Plagiat.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf