PENGARUH PERSEPSI NILAI DAN HARGA TERHADAP MINAT BELI PADA CARDINAL LADIES SHOES OUTLET YOGYA DEPARTEMENT STORE KOTA SUKABUMI
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Yasin, Syahrul Saffa
Subject
HB Economic Theory
Datestamp
2019-04-10 07:50:02
Abstract :
Cardinal Ladies Shoes is one of companies engaged in the field of retail carrying Ladies Shoes business concept. Performance becomes the first matter for women. The most ergonomical design of a product is the most important part observed from the perspective of style and comfort in order to being competitive. The problem identified was the decrement of customer?s Purchase Intention toward Ladies Shoes. The problem was predicted to be caused by Value Perception of the customer considering that the product was not comptible with the price offered. Another cause predicted was the price that the product was giving less discount for the customer. The research was aimed at determining the influence of Value Perception (Variable X1) and Proce (Variable X2) toward Purchase Intentions (Variable Y). The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The technique of analyzing data applied were commenced from formulating, tabulating and testing by means of multiple correlation technique, determination coefficient, multiple linear regression and hypothesis test. Based on the result of the research, the correlation data between value perception and price was acquired that the product moment correlation is amounted to 0.124. The coefficient of determination is amounted to 1.5%, while the remaining 98.5% is influenced by other factors excluded from the research. The result of calculating Hypothesis Test F count < F table is namely 0.564 < 2.38, so that H0 is accepted and H1 is rejected. It means that there is significant influence between Value Perception and Price toward Purchase Intentions.
Cardinal Ladies Shoes is one of companies engaged in the field of retail carrying Ladies Shoes business concept. Performance becomes the first matter for women. The most ergonomical design of a product is the most important part observed from the perspective of style and comfort in order to being competitive. The problem identified was the decrement of customer?s Purchase Intention toward Ladies Shoes. The problem was predicted to be caused by Value Perception of the customer considering that the product was not comptible with the price offered. Another cause predicted was the price that the product was giving less discount for the customer. The research was aimed at determining the influence of Value Perception (Variable X1) and Proce (Variable X2) toward Purchase Intentions (Variable Y). The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The technique of analyzing data applied were commenced from formulating, tabulating and testing by means of multiple correlation technique, determination coefficient, multiple linear regression and hypothesis test. Based on the result of the research, the correlation data between value perception and price was acquired that the product moment correlation is amounted to 0.124. The coefficient of determination is amounted to 1.5%, while the remaining 98.5% is influenced by other factors excluded from the research. The result of calculating Hypothesis Test F count < F table is namely 0.564 < 2.38, so that H0 is accepted and H1 is rejected. It means that there is significant influence between Value Perception and Price toward Purchase Intentions.
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