PENGARUH HEDONIC SHOPPING MOTIVATION, POSITIVE EMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA KONSUMEN SHOPEE DI PONOROGO
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Institusion

Universitas Muhammadiyah Ponorogo

Author

FEBRIYANTI, DEWI

Subject

HF Commerce 

Datestamp

2024-05-08 03:41:01 

Abstract :
This research aims to know the Influence of Hedonic Shopping Motivation, Positive Emotion, and Shopping Lifestyle on Impulse Buying among Shopee Consumers in Ponorogo. The method used in this research is quantitative. Data were collected through the distribution of questionnaires using Google Forms and analyzed using SPSS 26. The population in this study consists of consumers who have purchased products on Shopee, with a sample size of 100 respondents. The results indicate that Hedonic Shopping Motivation has a positive and significant impact on Impulse Buying, Positive Emotion has a positive and significant impact on Impulse Buying, Shopping Lifestyle has a positive and significant impact on Impulse Buying. Simultaneously, Hedonic Shopping Motivation, Positive Emotion, and Shopping Lifestyle have a significant simultaneous impact on Impulse Buying among Shopee Consumers in Ponorogo. 

File :
SURAT PERSETUJUAN UNGGAH KARYA ILMIAH.pdf
HALAMAN DEPAN.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
SKRIPSI DEWI FEBRIYANTI PDF.pdf