Penggunaan Instagram Sebagai Media Promosi Objek Wisata Telaga Madirda
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Institusion
Universitas Muhammadiyah Surakarta
Author
Risdiyanto, Dito Arif
, Palupi, M.A.
, Palupi, M.A.
Subject
H Social Sciences (General)
Datestamp
2022-05-19 06:55:56
Abstract :
Research from We Are Social in 2020 showed that Instagram users had reached more than one billion per month. In the current Pandemic Era, most business owners are buying and selling on Instagram because Instagram users are not limited by place and time. One of them is the Lake Madirda Tourism Object Manager, who uses Instagram as a promotional and marketing medium to increase public interest in visiting newly built tourist attractions in the Middle of a Pandemic. This study aimed to determine the use of Instagram as a promotional medium for the Madirda Lake Tourism Object. This research is a qualitative descriptive study. The data was collected through interviews, observations, documentation of the Instagram account @telagamadirdaofficial, and literature studies. The research sample was taken using snowball sampling to obtain three informants: the head of the sub-unit management of the Madirda Lake Tourism Object, the media admin of the Madirda Lake Tourism Object, and the media admin of the BUMDes. The results showed that the Manager of the Telaga Madirda Tourism Object uses Instagram through the features offered to support the promotion process visually and verbally by going through the stages: promotion preparation, promotion implementation, and evaluation of the promotion process.
Research from We Are Social in 2020 showed that Instagram users had reached more than one billion per month. In the current Pandemic Era, most business owners are buying and selling on Instagram because Instagram users are not limited by place and time. One of them is the Lake Madirda Tourism Object Manager, who uses Instagram as a promotional and marketing medium to increase public interest in visiting newly built tourist attractions in the Middle of a Pandemic. This study aimed to determine the use of Instagram as a promotional medium for the Madirda Lake Tourism Object. This research is a qualitative descriptive study. The data was collected through interviews, observations, documentation of the Instagram account @telagamadirdaofficial, and literature studies. The research sample was taken using snowball sampling to obtain three informants: the head of the sub-unit management of the Madirda Lake Tourism Object, the media admin of the Madirda Lake Tourism Object, and the media admin of the BUMDes. The results showed that the Manager of the Telaga Madirda Tourism Object uses Instagram through the features offered to support the promotion process visually and verbally by going through the stages: promotion preparation, promotion implementation, and evaluation of the promotion process.
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