Interaksi Sosial Fandom Army Di Media Sosial (Studi Fenomenologi Penggunaan Weverse Oleh Army)
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Institusion
Universitas Muhammadiyah Surakarta
Author
Indriani, Novia
, Rina Sari Kusuma, S.Sos., M.I.Kom
, Rina Sari Kusuma, S.Sos., M.I.Kom
Subject
H Social Sciences (General)
Datestamp
2022-05-19 06:58:37
Abstract :
Social media is a medium used by ARMY fandoms to communicate and carry out various fan activities through interaction and producing various forms of communication. With the existence of social media, interaction is easier to do virtually without meeting in person. Weverse is the official social media specifically for hosting media content and direct communication between fans and idols, so Weverse is suitable for use by ARMY fandoms for social interaction. Interaction is basically a process of adjustment to the social environment, so the purpose of this study is to determine the forms of social interaction that occurs between fellow ARMY fandoms through Weverse social media. This research use desciptive qualitative approach. The method used is phenomenology. The research data sample was taken using purposive sampling technique, then for data collection through the interview process and documentation of the use of Weverse by the ARMY fandom. The results of this study found that there are two forms of social interaction, namely associative and dissociative. Associative is based on the same goal of getting closer to Weverse users and obtaining information, and involves working together for mutual support and tolerance among fans. And dissociative occurs because of fake fans and solo booths who join using social media.
Social media is a medium used by ARMY fandoms to communicate and carry out various fan activities through interaction and producing various forms of communication. With the existence of social media, interaction is easier to do virtually without meeting in person. Weverse is the official social media specifically for hosting media content and direct communication between fans and idols, so Weverse is suitable for use by ARMY fandoms for social interaction. Interaction is basically a process of adjustment to the social environment, so the purpose of this study is to determine the forms of social interaction that occurs between fellow ARMY fandoms through Weverse social media. This research use desciptive qualitative approach. The method used is phenomenology. The research data sample was taken using purposive sampling technique, then for data collection through the interview process and documentation of the use of Weverse by the ARMY fandom. The results of this study found that there are two forms of social interaction, namely associative and dissociative. Associative is based on the same goal of getting closer to Weverse users and obtaining information, and involves working together for mutual support and tolerance among fans. And dissociative occurs because of fake fans and solo booths who join using social media.
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