Hubungan Antara Religiusitas Dan Konsep Diri Dengan Tingkat Perilaku Konsumtif Pembelian Produk Fashion Melalui E-Commerce Pada Mahasiswa
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Institusion
Universitas Muhammadiyah Surakarta
Author
Saputra, Fajar Wahyu
, Dr. Wiwien Dinar Pratisti, M. Si., Psikolog
, Dr. Wiwien Dinar Pratisti, M. Si., Psikolog
Subject
BB Psychology
Datestamp
2022-05-20 06:42:52
Abstract :
In the era of modernization as it is today, technological developments are very advanced so that it is easier for humans to shop for various kinds of products using e-commerce. Shopping is no longer based on a need, but only on a desire, even tends to be excessive. The purpose of this study was to examine the relationship between religiosity and self-concept with the level of consumer behavior in purchasing fashion products through e-commerce in students. The major hypothesis is that there is a relationship between religiosity and self-concept with the level of consumptive behavior. Minor hypothesis I is that there is a negative relationship between religiosity and consumptive behavior. Meanwhile, the minor hypothesis II has a negative relationship between self-concept and consumptive behavior. Data analysis used multiple regression analysis with the help of SPSS version 21.0 program. The criteria in this study are active students of the Muhammadiyah University of Surakarta with the age of 18 - 24 years and have been shopping for fashion products through e-commerce. Subjects in this study amounted to 210 people. Sampling in this study using purposive sampling technique. This study uses a scale of religiosity, self-concept and consumptive behavior. Data collection through googleform. The results of this study show that there is a very significant relationship between religiosity and self-concept with consumptive behavior (F= 16,393 Sig 0.000), there is a very significant negative relationship between religiosity and consumptive behavior (r = -0.369, Sig. (1-tailed) 0.000), and there is a significant negative relationship between self-concept and consumptive behavior (r= -0.208, Sig. (1-tailed) 0.001). The effective contribution of the religiosity variable is 13% and the self-concept is 0.7%.
In the era of modernization as it is today, technological developments are very advanced so that it is easier for humans to shop for various kinds of products using e-commerce. Shopping is no longer based on a need, but only on a desire, even tends to be excessive. The purpose of this study was to examine the relationship between religiosity and self-concept with the level of consumer behavior in purchasing fashion products through e-commerce in students. The major hypothesis is that there is a relationship between religiosity and self-concept with the level of consumptive behavior. Minor hypothesis I is that there is a negative relationship between religiosity and consumptive behavior. Meanwhile, the minor hypothesis II has a negative relationship between self-concept and consumptive behavior. Data analysis used multiple regression analysis with the help of SPSS version 21.0 program. The criteria in this study are active students of the Muhammadiyah University of Surakarta with the age of 18 - 24 years and have been shopping for fashion products through e-commerce. Subjects in this study amounted to 210 people. Sampling in this study using purposive sampling technique. This study uses a scale of religiosity, self-concept and consumptive behavior. Data collection through googleform. The results of this study show that there is a very significant relationship between religiosity and self-concept with consumptive behavior (F= 16,393 Sig 0.000), there is a very significant negative relationship between religiosity and consumptive behavior (r = -0.369, Sig. (1-tailed) 0.000), and there is a significant negative relationship between self-concept and consumptive behavior (r= -0.208, Sig. (1-tailed) 0.001). The effective contribution of the religiosity variable is 13% and the self-concept is 0.7%.
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