Penerapan E-Commerce Terhadap Penjualan Gitar Pada Ud. Sumber Rejeki Musik Di Era Pandemi
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Institusion
Universitas Muhammadiyah Surakarta
Author
Amrullah, Dimas Bayu
, Dr. Edy Purwo Saputro, S.E, M.Si
, Dr. Edy Purwo Saputro, S.E, M.Si
Subject
HB Economic Theory
Datestamp
2022-08-11 00:17:32
Abstract :
This study aims to analyze the effect of e-commerce on guitar sales at the source of music fortune in the pandemic era. The research method used is the quantitative method used to examine the population or certain samples, namely employees at the source of music fortune at the University of Muhammadiyah Surakarta students. Sampling was done by purposive sampling method with the number of respondents as many as 35 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple linear regression analysis using SPSS 25. The results of this study indicate that (1) ease of use has an effect on UD sales. Source of Fortune Music" is proven to be true. From these calculations, the results obtained from the value of sig. of 0.000 < 0.05, then Ho is rejected so that there is a significant effect of ease of use on sales. (2) Benefits affect UD Sales. The Source of Fortune Music " is proven to be true. From these calculations, the results obtained from the value of sig. As much as 0.024 < 0.05, then Ho is rejected so that there is a significant effect of Benefits on Sales. (3) Security affects UD Sales. Source of Fortune Music?, proved to be true. From these calculations, the results obtained from the value of sig. As much as 0.007 < 0.05, then Ho is rejected so that there is a significant effect of Security on Sales.Keywords: ease of use, benefit, security, sales
This study aims to analyze the effect of e-commerce on guitar sales at the source of music fortune in the pandemic era. The research method used is the quantitative method used to examine the population or certain samples, namely employees at the source of music fortune at the University of Muhammadiyah Surakarta students. Sampling was done by purposive sampling method with the number of respondents as many as 35 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple linear regression analysis using SPSS 25. The results of this study indicate that (1) ease of use has an effect on UD sales. Source of Fortune Music" is proven to be true. From these calculations, the results obtained from the value of sig. of 0.000 < 0.05, then Ho is rejected so that there is a significant effect of ease of use on sales. (2) Benefits affect UD Sales. The Source of Fortune Music " is proven to be true. From these calculations, the results obtained from the value of sig. As much as 0.024 < 0.05, then Ho is rejected so that there is a significant effect of Benefits on Sales. (3) Security affects UD Sales. Source of Fortune Music?, proved to be true. From these calculations, the results obtained from the value of sig. As much as 0.007 < 0.05, then Ho is rejected so that there is a significant effect of Security on Sales.Keywords: ease of use, benefit, security, sales
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