Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Minat Beli Produk Sandal Swallow
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Institusion

Universitas Muhammadiyah Surakarta

Author

Purba Prihastama, Dhoni
, Drs. Wiyadi, M.M., Ph.D.

Subject

HB Economic Theory 

Datestamp

2022-08-08 07:54:24 

Abstract :
This study aims to analyze the effect of product quality, price, and promotion on buying interest in sandal swallow products. This study is a quantitative study using a sample of 150 respondents, namely students in the city of Surakarta. This study uses a type of sample collection using purposive sampling where the researcher provides specific criteria for sampling. Methods of data collection using a questionnaire. Data analysis using SPSS software. The data analysis technique used is validity test, reliability test, multicollinearity test, normality test, regression analysis Multiple regression analysis method, partial test (t test), simultaneous significant test (F test), coefficient of determination test (R2). The result of this study explain that product quality, price and promotion have a positive and significant effect on buying interest in swallow sandal products 

File :
Naskah Publikasi.pdf
Halaman Depan.pdf
Bab I.pdf
Bab II.pdf
Bab III.pdf
Bab IV.pdf
Bab V.pdf
Daftar Pustaka.pdf
Lampiran.pdf
Pernyataan Publikasi.pdf