Pengaruh Risiko Produk, Risiko Keuangan, Risiko Keamanan Dan Risiko Privasi Terhadap Niat Beli Untuk Belanja Online
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Institusion
Universitas Muhammadiyah Surakarta
Author
Dwi Prakoso, Amienullah
, Dr. Edy Purwo Saputro, SE, M.Sl.
, Dr. Edy Purwo Saputro, SE, M.Sl.
Subject
HB Economic Theory
Datestamp
2022-08-09 01:12:48
Abstract :
This study to determine the effect of product risk, financial risk, security risk and privacy risk on purchase intention for online shopping. Sources of data used in this study is primary data. The population in this study were student of Muhammadiyah University of Surakarta with a sample of 100 respondents. Methods of data collection by using a questionnaire. Data analysis using SPSS version 25. The results of the analysis in this study indicate that product risk, financial risk, security risk and privacy risk have a significant effect on purchase intention of online shopping.
This study to determine the effect of product risk, financial risk, security risk and privacy risk on purchase intention for online shopping. Sources of data used in this study is primary data. The population in this study were student of Muhammadiyah University of Surakarta with a sample of 100 respondents. Methods of data collection by using a questionnaire. Data analysis using SPSS version 25. The results of the analysis in this study indicate that product risk, financial risk, security risk and privacy risk have a significant effect on purchase intention of online shopping.
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