Pengaruh Kepercayaan Merek, Komitmen Merek, Dan Citra Merek Terhadap Loyalitas Merek Sepeda Motor Yamaha Nmax
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Institusion

Universitas Muhammadiyah Surakarta

Author

Prakosa, Bagas
, Drs. Wiyadi, M.M., Ph.D.

Subject

HD28 Management 

Datestamp

2022-08-08 08:10:12 

Abstract :
This study aims to analyze the effect of brand trust, brand commitment and brand image on brand loyalty with a case study of students at Muhammadiyah University of Surakarta. The sample in this study amounted to 130 respondents. This research is a type of quantitative research. The type of data used in this study is primary data by using a questionnaire using a Likert measurement scale. The data analysis technique of this research uses multiple linear regression with SPSS version 25 program. The results of this study indicate that brand trust, brand commitment and brand image partially have a positive and significant influence on brand loyalty of Yamaha NMAX motorcycles. The three independent variables simultaneously have a positive and significant influence on brand loyalty of the Yamaha NMAX motorcycle brand. 

File :
NASKAH PUBLIKASI.pdf
HALAMAN DEPAN.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
PERNYATAAN PUBLIKASI.pdf