Pengaruh Social Media, Lingkungan dan Motivasi Terhadap Minat Mahasiswa Menjadi Entrepreneur
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Institusion
Universitas Muhammadiyah Surakarta
Author
Dhiya Raihan, Fieka
, Drs. M. Farid Wadji, M.M., Ph.D
, Drs. M. Farid Wadji, M.M., Ph.D
Subject
HB Economic Theory
Datestamp
2022-08-09 03:48:51
Abstract :
This study aims to analyze the influence of social media, environment and motivation on students' interest in becoming entrepreneurs. This type of research is quantitative research, with a student population of FEB University of Muhammadiyah Surakarta. This study involved 125 people who were FEB students at the Muhammadiyah University of Surakarta as respondents. This data collection tool uses a questionnaire with measurements using a Likert Scale. The data analysis technique used in this study uses the SEM model with a partial least squares (PLS) approach. The result of this study is that social media has a significant effect on entrepreneurial interest. The environment has no significant effect on entrepreneurial interest. Motivation has a significant effect on entrepreneurial interest.
This study aims to analyze the influence of social media, environment and motivation on students' interest in becoming entrepreneurs. This type of research is quantitative research, with a student population of FEB University of Muhammadiyah Surakarta. This study involved 125 people who were FEB students at the Muhammadiyah University of Surakarta as respondents. This data collection tool uses a questionnaire with measurements using a Likert Scale. The data analysis technique used in this study uses the SEM model with a partial least squares (PLS) approach. The result of this study is that social media has a significant effect on entrepreneurial interest. The environment has no significant effect on entrepreneurial interest. Motivation has a significant effect on entrepreneurial interest.
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