Analisis Segmentasi Pasar Wisatawan Di Kabupaten Kendal (Studi Kasus Pada Pengunjung Agrowisata Tirto Arum Baru Kendal)
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Institusion

Universitas Muhammadiyah Surakarta

Author

Lutfia, Alissa Deva
, Dra. Mabruroh, M.M

Subject

HD28 Management 

Datestamp

2022-08-10 12:38:08 

Abstract :
This study aims to analyze the differences in perceptions of tourist visitors in terms of demographic variables which include age, gender, education, occupation, and income on the quality of tourism services and the segmentation of benefits that are taken into consideration by tourists visiting tourist attractions in Kendal Regency. The sampling technique in this research uses non-probability sampling with incidental sampling technique with 100 respondents. The test is carried out with Chi Square Test and Cluster Analysis using SPSS 25 Software. The results of this research show that there is no difference in perception in terms of age and gender of visitors. and there are differences in perceptions in terms of education, employment, and visitor income on the quality of tourism services. Found 4 groups of tourists in the search for benefit segmentation. 

File :
NASKAH PUBLIKASI ALISSA.pdf
HALAMAN DEPAN E.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV E.pdf
BAB V E.pdf
DAFTAR PUSTAKA E.pdf
LAMPIRAN E.pdf
PERNYATAAN PUBLIKASI.pdf