Institusion
Universitas Muhammadiyah Surakarta
Author
Ira Pratama, Nandita
, Afriza Animawan Arifin, S.Psi., M.A
Subject
QP Physiology
Datestamp
2024-08-16 06:40:59
Abstract :
Hallyu or Korean culture has become very popular and is growing rapidly among
youth and adolescents, especially in Indonesia, this has led to consumptive
behavior where individuals tend to have the desire to buy goods or follow any
activities related to their idols to get satisfaction and pleasure. This study aims to
look at the Relationship between Self-Control and Celebrity Worship with
Consumptive Behavior in NCT fans. This study uses a correlational qualitative
design. The population used in this study was NCT fans set at 100 subjects. The
results of the minor hypothesis test indicate that there is a relationship between
Self-Control (X1) and Consumptive Behavior (Y), and there is a relationship
between Celebrity Worship (X2) and Consumptive Behavior (Y) of NCT Fans.
Advice for NCT fans is to develop self-awareness about the financial impact of
Consumptive Behavior related to idolization.