Analisis Pengaruh Nilai Fungsional, Nilai Emosional Dan Nilai Sosial Terhadap Loyalitas Konsumen Motor Yamaha Vixion (Studi Pada Yamaha Vixion Club Indonesia)
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Institusion

Universitas Muhammadiyah Surakarta

Author

Baskara, Bayu
, Ihwan Susila, SE, M. Si, P.hD

Subject

H Social Sciences (General) 

Datestamp

2018-02-09 02:43:32 

Abstract :
This study aims to analyze the effect of functional value, emotional value and social value to consumer loyalty on yamaha vixion motor. the population of this study is the consumer product Yamaha Vixion. The sampling technique used in this research is convenience sampling with purposive sampling which is a sampling technique based on certain criteria on the respondent. Based on the methods and techniques of sampling obtained as many as 153 respondents in accordance with the criteria. Data collection method used is questionnaire. Data analysis technique in this research is validity test, reliability test, multiple linear regression test, determination test (R2), model accuracy test (F test) and parameter of estimation test (t test). The results of this study indicate that the functional value and emotional value have a significant influence on consumer loyalty. Unlike the social values, the results showed that the social value does not affect the consumer loyalty motor yamaha vixion. 

File :
NASKAH PUBLIKASI.pdf
HALAMAN DEPAN.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB IV.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
PERNYATAAN PUBLIKASI.pdf