Social Media Design Implementation on Amore Coffee's Instagram as an Effort for Visual Content Development and a Strategy of Product Marketing
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Institusion
Universitas Merdeka Malang
Author
Tobong, Anastasia Amanda Harumdiana
Subject
HM Sociology
Datestamp
2022-03-07 14:50:48
Abstract :
Social media holds an important role in marketing strategies nowadays. Social media can make any business advertise and introduce its brand to the user. One of the most popular social media platforms for marketing is Instagram. Instagram has several useful features for marketing strategies, such as home page, hashtags, comments, business account, business insight, and others. Instagram is a visualbased social media, so business people who used social media as their marketing strategies must pay attention to visual promotion. The most effective idea for make interesting visual content is with graphic design. Graphic design helps people see the catchy information to remember. Before making the design, it is essential to know about the elements of graphic design, colors, and a content plan. The writer has an opportunity to make a design for Amore Coffee social media content. The design includes the picture of the products, text, and color, other elements.
Social media holds an important role in marketing strategies nowadays. Social media can make any business advertise and introduce its brand to the user. One of the most popular social media platforms for marketing is Instagram. Instagram has several useful features for marketing strategies, such as home page, hashtags, comments, business account, business insight, and others. Instagram is a visualbased social media, so business people who used social media as their marketing strategies must pay attention to visual promotion. The most effective idea for make interesting visual content is with graphic design. Graphic design helps people see the catchy information to remember. Before making the design, it is essential to know about the elements of graphic design, colors, and a content plan. The writer has an opportunity to make a design for Amore Coffee social media content. The design includes the picture of the products, text, and color, other elements.
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