Strategi Radio Dalam Meningkatkan Minat Pendengar Melalui Program On Air Dan Off Air
(Studi Terhadap Pengelolaan Program Sikat Pagi Di Radio MFM 101.3 FM)
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Institusion
Universitas Merdeka Malang
Author
Rahmawati, Septi Nur
Subject
ZA4050 Electronic information resources
Datestamp
2023-04-04 05:09:05
Abstract :
In Malang City, there are many private radio stations that present programs with the youth or youth segment. One of the radios with the youth or youth segment is Radio MFM 101.3 FM. MFM's effort in facing the current reality is by continuing to be consistent on its path to become the coolest youth radio in Malang. To this day, there are various excellent programs that have been broadcasting for years because they always look forward to their presence. One of the flagship programs is theprogram Morning Brush (Broadcast Makes Morning Spirit) which makes the atmosphere more cheerful in the morning with various interesting segments. Program strategy and management are indispensable in order to create programs of good quality, so as to attract listeners' attention. This study aims to determine the On Air and Off Air Strategies carried out by MFM Radio in managing and packaging theprogram Pagi so that it can increase interest and strengthen listener attractiveness. Practically, this research is expected to increase listeners 'interest in MFM Radio and expand knowledge about the world of radio as well as input for MFM Radio in increasing interest and strengthening listeners' attractiveness through its programs.This research uses qualitative methods, data obtained in the form of words and documents. Data collection techniques can be done by observation such as watching or listening directly to the process of broadcasting theprogram Pagi, interviewing research informants, then carrying out the documentation process. The research location is on Jl. Kalasan Temple Canal II floor of Blimbing, Malang, precisely in the STIE Malangkucecwara area. The results of this study indicate that to manage theprogram Pagi Brushrequires an appropriate strategy so that the program is not monotonous and can attract listeners and advertisers. Strategies to attract listeners' interest are the same as marketing strategies, where the programs offered are like products or content offered to consumers, while consumers here are listeners or advertisers.
In Malang City, there are many private radio stations that present programs with the youth or youth segment. One of the radios with the youth or youth segment is Radio MFM 101.3 FM. MFM's effort in facing the current reality is by continuing to be consistent on its path to become the coolest youth radio in Malang. To this day, there are various excellent programs that have been broadcasting for years because they always look forward to their presence. One of the flagship programs is theprogram Morning Brush (Broadcast Makes Morning Spirit) which makes the atmosphere more cheerful in the morning with various interesting segments. Program strategy and management are indispensable in order to create programs of good quality, so as to attract listeners' attention. This study aims to determine the On Air and Off Air Strategies carried out by MFM Radio in managing and packaging theprogram Pagi so that it can increase interest and strengthen listener attractiveness. Practically, this research is expected to increase listeners 'interest in MFM Radio and expand knowledge about the world of radio as well as input for MFM Radio in increasing interest and strengthening listeners' attractiveness through its programs.This research uses qualitative methods, data obtained in the form of words and documents. Data collection techniques can be done by observation such as watching or listening directly to the process of broadcasting theprogram Pagi, interviewing research informants, then carrying out the documentation process. The research location is on Jl. Kalasan Temple Canal II floor of Blimbing, Malang, precisely in the STIE Malangkucecwara area. The results of this study indicate that to manage theprogram Pagi Brushrequires an appropriate strategy so that the program is not monotonous and can attract listeners and advertisers. Strategies to attract listeners' interest are the same as marketing strategies, where the programs offered are like products or content offered to consumers, while consumers here are listeners or advertisers.
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