PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP
LOYALITAS NASABAH PADA PT. BANK RAKYAT INDONESIA KOTA MALANG
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Institusion
Universitas Merdeka Malang
Author
ROSITA, YUNIDA
Subject
H Social Sciences (General)
Datestamp
2024-02-12 04:30:34
Abstract :
This study aims to analyze and determine the effect of trust and satisfaction both partially and simultaneously on customer loyalty. The number of samples in this study were 100 respondents. The sampling technique used purposive sampling. The data collection technique used a questionnaire. The data analysis used is multiple linear regression analysis. The results showed that variable trust and variable satisfaction partially and simultaneously affect customer loyalty.
This study aims to analyze and determine the effect of trust and satisfaction both partially and simultaneously on customer loyalty. The number of samples in this study were 100 respondents. The sampling technique used purposive sampling. The data collection technique used a questionnaire. The data analysis used is multiple linear regression analysis. The results showed that variable trust and variable satisfaction partially and simultaneously affect customer loyalty.
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